There is no way you will get much if any traffic for this niche. That is super competitive, no minor SEO tricks with WP gonna get you SE traffic, nor get you ranked unless you pick a super long tail that no one is working on (which will also get no traffic).
Not saying you cant make money, but there is no way its that easy. Otherwise you could just use WP clone, set up 50 sites with some minor kw tweaks and be raking in 100 bucks a day for doing nothing.
Besides, there is more money to be had in the insurance niche with CPA offers than adsense. Some of them pay 15-20 bucks if a lead converts etc.


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