Thread: Cost Per Lead?

The cost per lead is how much an advertiser of the text link, banner or button ad receives for each lead. For example, if a wedding planning website publishes a banner ad for a florist, there is a prearranged agreement between the publisher of the ad and the company advertising. Cost per lead is a term used in advertising that is associated with online advertising.

Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer.