This one is cheap, won't produce quite a high quality app, but will be viable as an app that can sell.
If you are well versed with PHP and HTML (or some other web programming languages) create your app as a simple web app (web based with many scripts and such). Then in your iPhone, just program your app using the Cocoa kit UIWebView. This would be a much easier route assuming you can get your hands on a MAC and you would almost definitely be able to code it yourself (once you have the WEB part done) for the iPhone in a day (this includes the time you will spend learning the necessary steps for programming [very basic obj-c and very basic iPHone programming practices).


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