I did this a couple of months ago with some of my sites and it certainly is paying off.

Get your site/business listed in google maps here -

hXXps://www.googledotcom/accounts/ServiceLogin?continue=http%3A%2F%2Fwww.google.com% 2Flocal%2Fadd%2FbusinessCenter%3Fgl%3DUS%26hl%3Den-US&service=lbc&hl=en-US&gl=US

In just a few weeks my traffic has increased to my sites using this feature and of course it is free. Google will either confirm your location by a code to your phone or via mail.

You can use your home address if you want, add logos and pictures and people can write reviews as well. It's a good free way to get added traffic from the googmeister.